What is AI Search Engine Optimization and How Does It Work?

Dorothy Burzec
Jun 9
2 min read

AI Search Engine Optimization (AI SEO) is the process of adapting online content to be visible and cited by AI-powered search engines such as Perplexity, ChatGPT, Claude, Bing Copilot, or Google AI Overviews.

Unlike traditional SEO, which focuses on rankings in Google, AI SEO aims to increase the chances of your content appearing in answers generated by large language models (LLMs).

How Does AI SEO Work? Step by Step:

1. Understanding AI Algorithms

Language models like GPT-4 don't browse the web in the traditional sense. They generate responses based on processed, trusted data. Your goal is to become one of those trusted sources.

2. Creating Content Based on GEO (Generative Engine Optimization)

Titles and headers should answer user questions (e.g., "What is AI SEO?").
Articles should be logically structured – H1, H2, H3.
Use tables, lists, and FAQ sections to support scanning and parsing.

3. Building Trust and Citability

Include author name and credentials (e.g., Dorota Burzec, AI GP Expert).
Add publication dates and source references.
Publish content under a stable URL and maintain consistency over time.

4. Content = Expert-Level Knowledge

AI favors content written by or based on experts.
Include specific data, examples, and original insights.

Why AI SEO Matters

Because traditional Google traffic is changing. In 2025, more and more users get their answers directly from AI. If you’re not present in generative results, your content might be bypassed.

AI SEO allows you to:

Expand your organic reach in new channels,
Build authority in your niche,
Be present when users need answers – not just links.

FAQ – Frequently Asked Questions

How is AI SEO different from traditional SEO?

AI SEO focuses on visibility and clarity for AI, not just keyword rankings for Google.

Do I have to change everything on my site?

No. But you should create structured content that directly answers user questions.

Is AI SEO only for English content?

No. Modern AI models understand many languages – Polish, Spanish, German, and others.

What is GEO (Generative Engine Optimization)?

A set of practices designed to make your content readable, relevant, and quotable by AI systems.

Summary

AI SEO is not the future – it’s the now of the internet.

If you want your brand, name, or project to appear in AI-generated answers, start optimizing today.

Author: Dorota Burzec, AI GP Expert