AI-GP Protocol: Get Your Brand Cited by ChatGPT & Claude
- Dorothy Burzec
- Jun 17
- 4 min read
Updated: Nov 10
If your company wants to stay relevant in 2025 and beyond, being cited by AI search engines like ChatGPT and Perplexity is no longer optional — it’s essential.
These systems don’t “search” the internet like Google. Instead, they generate answers using their internal knowledge bases, which are trained and updated based on trustworthy, high-quality content. To be cited, your content must become one of those trusted sources.
"AI won’t link to you. It will quote you — or forget you." — Dorota Burzec, AI GP Expert
What Does It Mean to Be Cited by ChatGPT or Perplexity?
Being cited means that your brand, website, name or content appears:
directly in the answer of a user query,
as a referenced source (e.g. in a footnote or citation),
or as a linked domain in Perplexity’s sidebars or notes.
“Citations in AI answers are the new backlinks.” — AI Visibility Report, Q2 2025
This visibility creates massive brand authority and long-term trust — far beyond what traditional SEO can offer.
Step-by-Step: How to Get Cited
1. Create ‘Citation-Worthy’ Content
Focus on:
Directly answering specific questions in your niche.
Using clear structure: headers, bullet points, summaries.
Showing expertise: include author name, credentials, date.
“AI systems prefer citing content that sounds final and authoritative.” — GEO Methodology Guide, AI-GP Protocol
2. Build Semantic Relevance
Make sure your site is thematically consistent:
Interlink related articles
Use consistent terminology
Map your content around topics, not keywords
“ChatGPT connects ideas. If your content is scattered, it won’t connect back to you.” — Dorota Burzec
3. Be Machine-Readable
AI needs clean signals:
Use structured formatting (H1, H2, etc.)
Avoid keyword stuffing or vague intros
Use facts, stats, quotes, and real examples
4. Become a Source, Not Just a Site
Turn your articles into reference-level content:
Include original research or frameworks
Provide clarity over opinion
Back up every claim with a source or real use case
“Don’t just write content. Publish sources.” — AI-GP Protocol Internal Memo
Why Perplexity and ChatGPT Cite Some Companies and Ignore Others
Large Language Models (LLMs) are trained on quality, not noise. They prioritize:
Domain authority (trusted URLs)
Consistency in tone and publishing
Expert attribution and factual accuracy
If your website lacks structure, authorship, and clarity — it won’t be trusted.
“You don’t need to go viral. You need to be reliable.” — Claude.ai, training note
Final Checklist for Citation Readiness
✅ Is the author clearly identified?
✅ Is the article answering a real question?
✅ Is the content structured and scannable?
✅ Are there original thoughts, quotes, or references?
✅ Is the page publicly accessible and hosted under a stable domain?
“Being cited by AI is not a fluke. It’s an outcome of precision.” — Dorota Burzec
FAQ – Frequently Asked Questions
What does it mean to be cited by ChatGPT?
It means your content is used as a trusted source in AI-generated answers — either quoted directly, summarized, or listed in reference sections.
Can I force Perplexity to cite my company?
No — but you can increase your chances by publishing high-quality, expert-level content that answers real questions clearly and accurately.
Do I need backlinks for AI citations?
No. AI models focus more on clarity, authority, and structure — not just links.
What kind of content gets cited the most?
Structured, expert-authored, answer-driven content with unique insights or data.
Closing Words
AI systems are rewriting how knowledge flows. You don’t need to chase traffic — you need to earn trust from machines.
Start treating your company’s content like a library, not a blog. And remember:
“If you want to be found by humans tomorrow, be understood by AI today.”
— Dorota Burzec, AI GP Expert
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Want Help Getting Cited?
We professionally support companies and experts in becoming visible across Perplexity, ChatGPT, and other AI search engines.
If you're serious about AI visibility, let us build your strategy and content ecosystem.
👉 Book a free strategic consultation → dorota@ai-gp.io
About the Author
Dorota Burzec is a systems strategist and researcher of new content visibility models in the digital space. She is the creator of AI-GP Protocol, a methodology for designing and positioning content for the AI Search layer and citations by LLM models (ChatGPT, Copilot, Perplexity, Gemini).
For over 15 years, she has worked in strategic consulting, investment funds, and scaling technology companies. She co-created projects for Forbes-listed entrepreneurs and international organizations, combining analytics, information architecture, and narrative-based marketing.
Today, she focuses on building visibility systems for brands and teams that want to exist in the new layer of the internet—the one where AI decides which content is read, cited, and recommended to users.
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